每年的母親節檔期都是商家必爭之地
而每年此時的YouTube上總會出現一些獨具巧思或賺人熱淚的母親節廣告 今天要介紹的這支廣告結合了近年來非常熱門的「3D列印」科技 故事中的主角則是一位雙眼失明的母親 多虧有超音波顯影技術 現在這個時代的母親在胎兒出生前已經能看到心肝寶貝的模樣 然而對於盲人而言他們並無法體會這份喜悅 讓我們看看這被專家形容為「第三次工業革命」的製造技術 如何使這位母親也能感受到相同的喜悅 並流下感人的淚水
還記得上禮拜那件幾乎讓網路世界分裂的#TheDress洋裝嗎 就在三月八日國際婦女節前夕
這件洋裝再度復出要為全世界的女性發聲 #TheDress almost broke the internet last week, when it ignited a fierce debate around its colour. Now, the garment is being used as a force for good, ahead of International Women's Day on March 8. 延續之前介紹的超級盃廣告話題 這次將做個總結
日前已介紹過由美國新聞《USA TODAY》評選為第一名的百威啤酒廣告《迷途萌犬》 以及取材自拳王阿里的經典演講 TOYOTA的《How Great I Am》 這次將依序帶您回顧由微軟(Microsoft) 多力多滋(Doritos) 和美國知名手機周邊設計公司Mophie所推出的三支創意廣告 內容激勵人心 也讓人會心一笑
百威啤酒(Budweiser)可以說是超級盃廣告的固定班底
最早從1975的《Budweiser Snow Skier》(滑雪高手)開始 至近年為止幾乎從未缺席 根據美國知名報社《今日美國》(USA Today)的USA TODAY'S Ad Meter統計 百威母集團安海斯-布希(Anheuser-Busch)再度蟬聯超級盃廣告冠軍 (連續3年 15年來拿下13次冠軍) 他們於去年超級盃推出的《Puppy Love》(純真之戀)至今已創下近5700萬的點閱率 今年的廣告於1/28發布 截至今日也已經有超過2300萬的點閱率 讓我們一起看看這兩支廣告成功的祕訣
一年一度的超級盃美式足球賽(Super Bowl)於今日開打了。
超級盃多年來都是全美收視率最高的電視節目,因而逐漸成為全美年度盛事。在超級盃開場前和中場休息的時候,還會有很多流行歌手和音樂人進行演出。 可想而知,超級盃廣告(Super Bowl commercials)也成為商場上的兵家必爭之地。今年的Super Bowl XLIX光是30秒的廣告就要價450萬美元(約1.4億台幣)。 今天就要向大家介紹來自Toyota豐田汽車的超級盃廣告"How Great I Am"(直譯:我有多強)
當慈善廣告中出現模特兒以性感的方式說出"每天有將近800位母親和1萬8000名幼童死亡"這樣的台詞會是何種景況?Save the Children慈善組織繼"Most Shocking Second a Day Video # 史上最感人的一年365秒縮時攝影"之後再出奇招。
A new video shows people in New York City walking right past and not recognizing loved ones sitting on the sidewalk and dressed as if they were homeless.
Created for New York Rescue Mission's Make Them Visible project, the video includes the opening question 'Have the homeless become so invisible we wouldn't notice our own family members on the street?' Relatives were then captured on hidden camera walking past, as they believed they were going to an interview nearby for an upcoming 'documentary.' 在這支新YouTube影片中,紐約民眾直接走過且完全未認出自己所愛的人就坐在人行道旁並打扮成街友的模樣。 這部為了「紐約救援任務」(New York Rescue Mission)慈善團體「讓他們被看見」計畫所拍攝的影片,蘊含著一個重要問題「大眾對街友是否已如此視而不見,甚至當自己的家人流浪街頭都不會發現?」 當親屬們認為自己將為一部即將上映的紀錄片接受訪問,隱藏攝影機將他們默默走過的畫面捕捉下來。 Note:
- principle, ideal, goal, or movement to which a person or group is dedicated (The Free Dictionary) 個人或團體所獻身的原則、理想、目標、或社會運動 personal website:http://solomonwolf.weebly.com video source:https://www.youtube.com/watch?v=w4lnVx2BAYk Copyright © 2014 Arnold Schwarzenegger https://www.youtube.com/user/GovSchwarzenegger All Rights Reserved.
The moving clip starts with a child celebrating her birthday and follows her moment by moment as war and conflict develops in the UK.
這段感人影片由一個小女孩慶祝生日開始拍攝她生活的每一天,當時戰爭衝突正在英國逐漸擴大。 The hard hitting clip shows London being turned into a war zone where rockets are fired at buildings in broad daylight and children wear gas masks. 影片中描繪出英國逐漸變成光天化日下被飛彈轟炸的戰區,小孩們開始戴起防毒面具,深深重擊了觀眾的心靈。 The powerful video ends with at moving shot of the young girl celebrating her birthday once again. 最後一幕令人感動落淚的鏡頭是小女孩又再次慶生,以完全木然的面孔。 After the video finishes the message appears: "Just because it isn't happening here doesn't mean it isn't happening." 影片結束後浮現一段字幕:只因它未發生在此,不等於它沒有發生。 The video was produced by Save the Children to highlight the Syria crisis and how such a scenario could affect Britain. 影片由Save the Children慈善機構製作,目的是為了突顯出敘利亞目前仍在發生的危機,並讓民眾了解若事件發生於英國會是什麼景象。 http://www.express.co.uk/news/world/463272/Save-The-Children-Shocking-second-a-day-video-shows-how-UK-child-would-be-affected-by-war 以下是Save the Children官網內容: SAVE SYRIA'S CHILDREN 救救敘利亞的孩子們吧 It may not be happening here but in Syria the horror portrayed in our latest video is all too real. Three years of civil war has devastated the lives of an entire generation of children. It's cost the lives of more than 11,000 children and turned more than 1 million into refugees. It has subjected them to trauma, indiscriminate shelling and even torture. 戰亂可能不會在此發生,但在我們最新的影片中,敘利亞的恐怖景象卻是歷歷在目。三年內戰已摧毀整個孩童世代的生活,超過11000多名孩童在內戰中喪生,一百多萬人成為難民。他們遭受心靈創傷、無差別轟炸、甚至被虐待。 這種縮時蒙太奇拍攝手法是目前國外流行的“second a day "videos,將一年的生活紀實濃縮於一天一秒的片段拼貼。 附此處上美國Slate雜誌的相關介紹 We’ve all seen these “photo a day” or “one second a day” videos before, time-lapse montages that show us the passage of time before our eyes: people having children,conquering long distances, and growing up…… 在華盛頓郵報新聞部落格中則報導了一部敘利亞七歲 難民的真實故事影片: http://m.washingtonpost.com/blogs/worldviews/wp/2014/03/06/save-the-children-second-a-day-ad-is-shocking-until-you-see-a-real-syrian-child-refugee/ If the video seems overly dramatized, it's worth revisiting the story of actual 7-year-old Dania Amroosh, who was maimed last year when a bomb struck her Aleppo home. Dania Amroosh shows her shrapnel wounds. Amroosh and her family fled to Turkey, joining at least 2.3 million people forced to flee Syria since its civil war began in 2011. 如果覺得這影片太戲劇化,年僅七歲的Dania Amroosh其親身經歷則值得我們回顧。Dania Amroosh於去年在敘利亞阿勒波市的家中遭炸彈攻擊而殘廢,影片中她展示了被炸彈碎片刺入的傷口。 Amroosh和家人逃往土耳其,包含他們在內,自2011年內戰爆發後被迫逃離敘利亞的難民至少有230萬人。 |
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lanceolate | |
Definition: | Tapering from a rounded base toward an apex. |
Synonyms: | lancelike |
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